keeps.
floss.
tight.
Engineered to Hold Floss Tightly
The Element is perfect for people with closely-spaced teeth (and everyone else). That’s because we carefully engineered the Element to hold on to your floss very tightly, right from the start.
Yet months of our careful testing has proven that closely-spaced teeth can stretch out some weaker types of floss material, no matter what.
No worries.
Using just the press of your finger, you can quickly re-tighten any floss that has lost tension due to tight spacing. That means you won’t have to replace any floss midway through flossing!
removes.
more.
plaque.
Remove More Plaque
The American Dental Association recommends people utilize C-shaped flossing. The Element gives you this ability to “floss like a dentist” and hug each tooth with a C-shape as you floss.
C-shaped flossing increases the amount of plaque and food you can remove as you floss.
removes.
more.
plaque.
use.
any.
floss.
Works With Your Favorite Floss
We tested 12 well-known types of floss with the Element reusable floss pick. The Element has worked with every major type of floss that we’ve tested so far.
Examples of floss we’ve tested include:
- Oral-B Glide Pro-Health Tape Floss *
- Listerine Cool Mint *
- Colgate Total Original Tape Floss *
- Dr. Tung’s Activated Charcoal Vegan Floss (strong, but on the thicker side) *
- Dr. Tung’s Smart Floss (multifilament but works well anyways) *
- Tom’s of Maine Antiplaque Flat Floss
- Listerine Gentle Gum Care Floss
- Reach Waxed Floss
- Oral-B Satin
- Radius Vegan Sponge Floss
- Oral-B Essential
- Burkhart (private label floss your dentist may give you)
All of these types of floss worked well with the Element for people with adequately spaced teeth. An * indicates that this type of floss also worked well for people with closely-spaced teeth.
Overall, we recommend that you use a high quality monofilament or tape floss with the Element.
Monofilament floss doesn’t unravel or split apart when you use it…unlike multifilament floss, which unravels like strands of yarn or splits into multiple strings under stress.
Tape floss is very flat, like a sheet of paper, and rarely splits apart either if it’s made out of high quality material.
easy.
one loop start.
one pull finish.
easy.
one loop start.
one pull finish.
floss.
on-the-go.
Floss Anywhere!
Take the Element with you!
For on-the-go flossing, you can easily loop a bit of your favorite floss around a spool.
The spool (and your floss) is protected from environmental contaminants inside a hidden pocket.
A gentle pull easily unwinds your floss for quick and easy flossing, wherever you are!
protect.
your.
gums.
Easy on Your Gums
The Element has two ways by which you can precisely control the tension of the floss.
You can control this tension using just the press of a finger or with an easy locking mechanism.
This is perfect for people who need to adjust the tension for sensitive gums. We’ll explain more in our upcoming videos.
protect.
your.
gums.
just…
comfortable!
Comfortable to Hold
The Element’s organic curves naturally fit the shape of your hand and fingers.
Side grips let you precisely hold and maneuver the Element even if your hands are wet.
made.
to.
last.
Made to Last
We’ve engineered an eco-friendly flosser that you’ll want to keep…
Because it actually works and it’s super durable!
All else equal, the Element’s long term use will be far better for your wallet and the planet than disposable flossers and cheap reusable ones.
made.
to.
last.
Frequently Asked Questions
We offer a 100 Day, 100% money back guarantee.
Try the Element for 100 days. If you don’t like it for any reason, send it back for a full refund of the purchase price.
No messy forms. No questions asked.
We’ll even recycle it for you.
Absolutely. We’ve designed the Element to account for a lot of crowded areas.
Floss naturally loses tension with use, no matter what. The Element effectively counters this.
This really depends on the type of floss you’re using. At the very least, the spool can securely hold enough floss for one session of flossing.
Absolutely! The Element works just as well for left handed and right handed people with an ergonomic shape that contours to the natural shape of your hand and fingers.
The Element’s sleek and slim design makes this very easy to do.
In short, the Element was designed to work with almost any kind of floss. This includes flat, monofilament, string, and multifilament floss.
In fact, we tested over 10 different types of floss so far.
Generally speaking though, we strongly recommend that you use a high quality monofilament or tape floss with the Element. Monofilament floss doesn’t unravel or split apart, unlike multifilament floss that unravels like strands of yarn or splits into multiple strings under stress. Tape floss is very flat, like a sheet of paper, and rarely splits apart either if it’s made out of high quality material.
The Element uses ~45% less floss than flossing with your fingers. The Element only needs about 10 in (~25 cm) of floss.
The Element is about 4 in (10 cm) long.
We’re currently examining the materials we’ll be using. The material needs to balance aspects related to durability, safety, hygiene, and sustainability along with real-world constraints like material availability and costs. In the end, we’re aiming for the Element to be composed of 100% recycled and/or 100% recyclable materials. Once a decision is made, we’ll post more info on this page!
For our first production run: we’ll offer any color so long as it’s black. /s
The Element will come in a soft carry pouch made out of 100% natural, plant-based, cloth material. We may create a hard carry/travel case in the future for separate purchase.
The Element has patents pending.
The Element was designed and engineered in the United States of America. We plan on manufacturing in the U.S. for maximal safety and quality; and minimal environmental impact.
USA, baby.
Correct. We’re focused on getting the quality and engineering of the Element down pat.
Prior to using the Element, consult your dentist. The Element is not for use by minors and may present a choking hazard.
Sustainability
When we say sustainability, we mean it.
The Element is reusable, durable, uses less floss that finger flossing, and supports right to repair.
By the way, we really dislike vague marketing buzzwords (greenwashing).
So here’s exactly what we mean when we say that the Element is sustainable and eco-friendly:
Reusable
If you floss after every meal (3 times a day) with a new disposable pick to remove plaque and decaying bits of food…
Then you’ll use 1,095 disposable floss picks over the course of a year. Not including shipment-related trash, these floss picks and their packaging will create 2.8 pounds of trash every year.
The Element puts and end to all of that.
See our evidence-based research about this, reviewed by a former EPA scientist.
Uses 45% Less Floss
The American Dental Association recommends using 18 inches of floss when flossing with your fingers. The Element only needs about 10 inches of floss. This is 45% less floss than you’d have to use when flossing with your fingers. That’s good for your wallet and the planet.
Planned Obsolescence?
We think Bernard London got a lot wrong. So we’ve built an eco-friendly flosser that’s durable and therefore sustainable.
All else equal, the Element’s long term use will be far better for the planet than disposable flossers that require the extraction of endless resources and the creation of endless waste.
Over the long run, the Element’s eco-footprint will be far smaller than cheap reusable flossers that quickly end up being trashed because they don’t work as advertised or break apart sooner than expected.
You’ll have to try really hard to break the Element!
Right to Repair
In the unlikely event you lose a single part, you should never be forced to buy the entire product all over again. That’s just bad for you and for the planet.
The Element’s parts can be produced individually for maximum longevity and minimal waste. As well, some parts can be replaced with cheap store-bought parts or spare ones lying around at home.
100 Day, 100% Money Back Guarantee.
Try the Element for 100 days. If you don’t like it for any reason, send it back for a full refund of the purchase price.
No messy forms. No questions asked.
We’ll even recycle it for you.